{"title":"Ito En","description":"","products":[{"product_id":"ceremonial-japanese-matcha-itoen-koto-no-tsuki","title":"Ceremonial Japanese Matcha - Ito En  - Koto no Tsuki","description":"\u003ch3 data-start=\"303\" data-end=\"350\"\u003e\u003cstrong data-start=\"307\" data-end=\"348\"\u003eIto En Matcha – Koto no Mukashi (20g)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"351\" data-end=\"413\"\u003e\u003cstrong data-start=\"351\" data-end=\"413\"\u003eSmooth, deep, and comforting – for serious matcha moments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"415\" data-end=\"662\"\u003eIf you're new to matcha but want to try something \u003cstrong data-start=\"465\" data-end=\"489\"\u003eauthentic and smooth\u003c\/strong\u003e, \u003cem data-start=\"491\" data-end=\"508\"\u003eKoto no Mukashi\u003c\/em\u003e is a great place to begin your matcha journey. This is a \u003cstrong data-start=\"566\" data-end=\"586\"\u003eceremonial-grade\u003c\/strong\u003e Japanese matcha made by \u003cstrong data-start=\"611\" data-end=\"621\"\u003eIto En\u003c\/strong\u003e, one of Japan’s most trusted tea brands.\u003c\/p\u003e\n\u003cp data-start=\"664\" data-end=\"951\"\u003eThe powder is super fine and vibrant green, made by stone-grinding tender tea leaves grown with care. It’s designed for \u003cstrong data-start=\"784\" data-end=\"794\"\u003ekoicha\u003c\/strong\u003e (thick tea), which means the flavor is \u003cstrong data-start=\"834\" data-end=\"869\"\u003estrong, rich, and full of umami\u003c\/strong\u003e – but still smooth enough to enjoy as a regular matcha latte or warm whisked tea.\u003c\/p\u003e\n\u003cp data-start=\"953\" data-end=\"1104\"\u003e\u003cstrong data-start=\"953\" data-end=\"977\"\u003eWhat it tastes like:\u003c\/strong\u003e\u003cbr data-start=\"977\" data-end=\"980\"\u003eEarthy, naturally sweet, almost creamy – with zero bitterness when made right. It’s bold, but not too intense for beginners.\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1135\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1133\"\u003ePerfect for you if you:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1136\" data-end=\"1362\"\u003e\n\u003cli data-start=\"1136\" data-end=\"1198\"\u003e\n\u003cp data-start=\"1138\" data-end=\"1198\"\u003eWant to experience real Japanese matcha without bitterness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1199\" data-end=\"1252\"\u003e\n\u003cp data-start=\"1201\" data-end=\"1252\"\u003eEnjoy a strong matcha flavor in your latte or tea\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1253\" data-end=\"1307\"\u003e\n\u003cp data-start=\"1255\" data-end=\"1307\"\u003eAre exploring ceremonial matcha for the first time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1308\" data-end=\"1362\"\u003e\n\u003cp data-start=\"1310\" data-end=\"1362\"\u003eLove treating yourself to quiet, mindful tea rituals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1364\" data-end=\"1382\"\u003e\u003cstrong data-start=\"1364\" data-end=\"1380\"\u003eQuick facts:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1383\" data-end=\"1548\"\u003e\n\u003cli data-start=\"1383\" data-end=\"1408\"\u003e\n\u003cp data-start=\"1385\" data-end=\"1408\"\u003e\u003cstrong data-start=\"1385\" data-end=\"1395\"\u003eGrade:\u003c\/strong\u003e Ceremonial\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1409\" data-end=\"1469\"\u003e\n\u003cp data-start=\"1411\" data-end=\"1469\"\u003e\u003cstrong data-start=\"1411\" data-end=\"1420\"\u003eType:\u003c\/strong\u003e Koicha (can also be used for usucha or lattes)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1470\" data-end=\"1518\"\u003e\n\u003cp data-start=\"1472\" data-end=\"1518\"\u003e\u003cstrong data-start=\"1472\" data-end=\"1483\"\u003eWeight:\u003c\/strong\u003e 20g tin (approx. 10–15 servings)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1519\" data-end=\"1548\"\u003e\n\u003cp data-start=\"1521\" data-end=\"1548\"\u003e\u003cstrong data-start=\"1521\" data-end=\"1538\"\u003eMade in Japan\u003c\/strong\u003e by Ito En\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ito En","offers":[{"title":"20g","offer_id":51474115625249,"sku":null,"price":32.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/9696\/4385\/files\/Koto.png?v=1752768048"},{"product_id":"ceremonial-japanese-matcha-ito-en-hana-no-utage","title":"Ceremonial Japanese Matcha - Ito En - Hana no Utage","description":"\u003ch3 data-start=\"81\" data-end=\"121\"\u003e\u003cstrong data-start=\"85\" data-end=\"121\"\u003eIto En Matcha – Hana no En (20g)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"122\" data-end=\"168\"\u003e\u003cstrong data-start=\"122\" data-end=\"168\"\u003eA Gentle Introduction to Ceremonial Matcha\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"170\" data-end=\"284\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eDiscover the serene world of Japanese matcha with \u003cstrong data-start=\"50\" data-end=\"64\"\u003eHana no En\u003c\/strong\u003e by Ito En.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThis ceremonial-grade matcha is crafted from carefully selected, shade-grown tea leaves, finely stone-milled to produce a vibrant green powder ideal for traditional \u003cstrong data-start=\"165\" data-end=\"175\"\u003eusucha\u003c\/strong\u003e (thin tea) preparation.\u003c\/span\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"286\" data-end=\"325\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"19\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eFlavor Profile:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-start=\"326\" data-end=\"490\"\u003e\n\u003cli data-start=\"326\" data-end=\"367\"\u003e\n\u003cp data-start=\"328\" data-end=\"367\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"10\" data-is-only-node=\"\"\u003eTaste:\u003c\/strong\u003e A harmonious blend of gentle umami and subtle bitterness, offering a smooth and well-rounded flavor that's easy to enjoy.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"368\" data-end=\"409\"\u003e\n\u003cp data-start=\"370\" data-end=\"409\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"10\" data-is-only-node=\"\"\u003eAroma:\u003c\/strong\u003e Fresh and grassy, evoking the tranquility of a spring garden.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"410\" data-end=\"490\"\u003e\n\u003cp data-start=\"412\" data-end=\"490\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"12\" data-is-only-node=\"\"\u003eTexture:\u003c\/strong\u003e Silky and frothy when whisked, creating a delightful mouthfeel.\u003c\/span\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca href=\"https:\/\/thewhiskfulmatcha.myshopify.com\/products\/hana-no-en?utm_source=chatgpt.com\" rel=\"noopener\" alt=\"https:\/\/thewhiskfulmatcha.myshopify.com\/products\/hana-no-en?utm_source=chatgpt.com\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between\"\u003e\u003cspan class=\"max-w-full grow truncate overflow-hidden text-center\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca href=\"https:\/\/thewhiskfulmatcha.myshopify.com\/products\/hana-no-en?utm_source=chatgpt.com\" rel=\"noopener\" alt=\"https:\/\/thewhiskfulmatcha.myshopify.com\/products\/hana-no-en?utm_source=chatgpt.com\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between\"\u003e\u003cspan class=\"max-w-full grow truncate overflow-hidden text-center\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"412\" data-end=\"490\"\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca href=\"https:\/\/thewhiskfulmatcha.myshopify.com\/products\/hana-no-en?utm_source=chatgpt.com\" rel=\"noopener\" alt=\"https:\/\/thewhiskfulmatcha.myshopify.com\/products\/hana-no-en?utm_source=chatgpt.com\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between\"\u003e\u003cspan class=\"max-w-full grow truncate overflow-hidden text-center\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"16\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePerfect For:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-start=\"532\" data-end=\"696\"\u003e\n\u003cli data-start=\"532\" data-end=\"573\"\u003e\n\u003cp data-start=\"534\" data-end=\"573\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThose new to matcha seeking an authentic yet approachable experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"574\" data-end=\"615\"\u003e\n\u003cp data-start=\"576\" data-end=\"615\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eDaily tea rituals that provide a moment of calm and reflection.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"616\" data-end=\"696\"\u003e\n\u003cp data-start=\"618\" data-end=\"696\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePairing with light sweets or enjoying on its own for a peaceful tea time.\u003c\/span\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"698\" data-end=\"737\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"20\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eProduct Details:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-start=\"738\" data-end=\"994\"\u003e\n\u003cli data-start=\"738\" data-end=\"790\"\u003e\n\u003cp data-start=\"740\" data-end=\"790\"\u003e\u003cstrong data-start=\"740\" data-end=\"750\"\u003eGrade:\u003c\/strong\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eCeremonial\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"791\" data-end=\"848\"\u003e\n\u003cp data-start=\"793\" data-end=\"848\"\u003e\u003cstrong data-start=\"793\" data-end=\"808\"\u003eNet Weight:\u003c\/strong\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e20g (approximately 10–15 servings)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"849\" data-end=\"902\"\u003e\n\u003cp data-start=\"851\" data-end=\"902\"\u003e\u003cstrong data-start=\"851\" data-end=\"862\"\u003eOrigin:\u003c\/strong\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eJapan\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"903\" data-end=\"994\"\u003e\n\u003cp data-start=\"905\" data-end=\"994\"\u003e\u003cstrong data-start=\"905\" data-end=\"915\"\u003eBrand:\u003c\/strong\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIto En – Renowned for preserving the rich heritage of Japanese tea culture since 1966.\u003c\/span\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ito En","offers":[{"title":"20g","offer_id":51474136826145,"sku":null,"price":28.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/9696\/4385\/files\/Hana_669eda32-1dc6-4f1c-b59f-b49ffef9e89b.png?v=1752768173"}],"url":"https:\/\/2seacrabsmatcha.myshopify.com\/collections\/ito-en.oembed","provider":"2 Sea Crabs Matcha","version":"1.0","type":"link"}