Ippodo Hatsu-mukashi Matcha – Ceremonial Japanese Matcha

Ippodo Hatsu-mukashi Matcha – Ceremonial Japanese Matcha

Light, sharp, and refreshingly bittersweet.

Hatsu-mukashi by Ippodo Tea is a light-bodied Japanese matcha known for its refreshing sharpness, pleasant astringency, and distinctive bittersweet character.

Crisp and straightforward, Hatsu-mukashi highlights the classic bitterness of matcha rather than rich sweetness or heavy umami. Its lively character makes it refreshing as traditional usucha and strong enough to remain noticeable when paired with milk or sweet desserts. An approachable everyday choice for those who enjoy a brighter, more assertive matcha profile.

Best For

• Traditional usucha / thin tea

• Hot matcha

• Iced matcha

• Matcha latte

• Iced matcha latte

• Everyday matcha

• Pairing with rich sweets and desserts

• Customers who enjoy noticeable bitterness and astringency

• Those who prefer a lighter, sharper matcha profile

Taste Profile

Flavour: Light, crisp, bittersweet
Umami: Light
Bitterness: Pronounced
Astringency: Medium to pronounced
Aroma: Mild and fresh
Texture: Light and clean
Finish: Sharp, crisp, and refreshing

How to Use

For traditional usucha, sift 2g of Hatsu-mukashi into a bowl, add 60ml of water at approximately 80°C, then whisk quickly for around 15 seconds until smooth and lightly frothy.

For a matcha latte, prepare Hatsu-mukashi slightly stronger before adding milk. Its pronounced bittersweet character works particularly well with cold milk and also provides a refreshing contrast to sweet desserts.

Storage

Keep sealed and store away from heat, light, moisture, and strong odours. After opening, close tightly and refrigerate for best freshness.